What is it about your property that stands out? What will buyers like most about it? What are your home’s most enticing features?
Answering those questions will help you determine which features to emphasize when selling your home. After all, you want buyers to notice and appreciate your property’s best characteristics.
But here’s the challenge...
It can be difficult to determine which features of your home are particularly desirable to buyers. You live there! So, there might be a fantastic characteristic of your property that you’ve gotten used to. You might not even realize its value.
One way to gain perspective is to ask friends, “What is it about our property that you like most? What stands out to you?” Ask them to be candid. Often, they’ll reveal characteristics about your home that may surprise you. You’ll definitely gain insights that will help you when listing.
Another technique is to compare your property to others in the neighbourhood. Buyers often target neighbourhoods, so realizing how your home stands out can be helpful when marketing it. For example, your property might have a larger backyard than most others on the street, or it might have a lot of recent upgrades.
Another way to discover your home’s most attractive features is to talk to me. I can tell you what buyers will like most about your property.
If you want to sell an item quickly—say, a couch—you can post it online, stick a super-low price tag on it and, chances are, it will be gone by the end of the day.
So it’s understandable that some people think the same thing applies when selling a home. Indeed, if you need to sell your property quickly, you might assume that setting a low listing price is the best way to make that happen.
But that isn’t necessarily true.
The fact is, the list price is only one of many factors that determine how quickly your home will sell—and for how much.
For example, if your home is in high demand at the moment—given its characteristics, neighbourhood, move-in readiness, and overall desirability—then it may sell quickly at its current market value or even a little higher.
On the other hand, if the market is more of a buyer’s market, setting a list price that will attract qualified buyers to your home, and away from comparable listings, may be important. But that doesn’t necessarily mean you need to low-ball the price.
Keep in mind there are many other things that can help get your property sold quickly, such as how skillfully your listing is promoted and marketed, how well your home shows to buyers, and how flexible you are with your closing date.